The Objectives
- Increase enquiries for Microloan service
- Generate applications for the Microloan
- Target small businesses and sole traders in the North East looking for finance
The Solution
- Content marketing through featured articles
- Display advertising on the North East bulletin
- Display advertising on the Entrepreneurship sector of the website
The Results
- Generated enquiries for the Microloan resulting in applications
- Raised overall brand awareness of Rivers Capital across the North East
- Increased awareness of the Microloan scheme and the eligibility criteria
- Increase traffic and activity to the Microloan section of the website
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