Rivers Capital

The Objectives

  • Increase enquiries for Microloan service
  • Generate applications for the Microloan
  • Target small businesses and sole traders in the North East looking for finance

The Solution

  • Content marketing through featured articles
  • Display advertising on the North East bulletin
  • Display advertising on the Entrepreneurship sector of the website

The Results

  • Generated enquiries for the Microloan resulting in applications
  • Raised overall brand awareness of Rivers Capital across the North East
  • Increased awareness of the Microloan scheme and the eligibility criteria
  • Increase traffic and activity to the Microloan section of the website

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