Objectives:
To increase exposure and awareness of a range of business related services across the university including Alumni, Scholarships, B2B Campaigns and Graduate Futures.
Solutions:
Bdaily created a bespoke partnership to provide access to all of Bdaily display, content, sponsorship and email marketing options throughout the year as well as partner specific features including enhanced exposure, expanded social media coverage and awareness building partner logo placements across the Bdaily network.
Results:
Increased referral traffic to campaign pages, additional awareness of activity, enquiries and confirmed conversions.
What they had to say:
"We partnered with Bdaily to execute activity across content, email and display marketing to raise awareness of our Higher Education Without Barriers campaign. This proved successful in generating new leads from businesses and in supporting our programme of existing donor stewardship. We look forward to continuing our partnership."
- James Wilkinson BA (Hons) MSc, Development Executive, Alumni and Philanthropy, Northumbria University