The Objectives
- To promote and provide details of their Northern Powerhouse event
- To stimulate enquiries for the event
- To generate registrations in order to achieve attendee targets
The Solution
- Display advertising across the North East bulletin
- Content marketing through a featured news article
- Event listing on the bulletin and the Bdaily website
The Results
- Showcased the event details to thousands of NE business owners
- Generated interest around the event and drove traffic to the registration page
- Generated ticket sales (achieved 80% of overall event capacity)
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