Posted by David Haigh on

The Objectives

  • To promote and provide details of their Northern Powerhouse event
  • To stimulate enquiries for the event
  • To generate registrations in order to achieve attendee targets

The Solution

  • Display advertising across the North East bulletin
  • Content marketing through a featured news article
  • Event listing on the bulletin and the Bdaily website

The Results

  • Showcased the event details to thousands of NE business owners
  • Generated interest around the event and drove traffic to the registration page
  • Generated ticket sales (achieved 80% of overall event capacity)

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