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To maximise previous positive coverage with Bdaily.

Backing up a run of very well received editorial coverage with Bdaily an agreement was reached for Metrocentre to sponsor Bdaily’s upcoming Retail focus week.

During a week of retail business news focused coverage, Metrocentre were positioned as sponsor, with activity across display, email and content providing brand visibility, awareness and engagement opportunities within all of the relevant content and channels.

Focusing on awareness with an additional CTA around gift voucher purchases ahead of Christmas, Metrocentre’s branding and messaging was included on all of the feature week content, on site as display ads, within the Bdaily bulletins as content and banner ads and on our social channels reaching over 12,000 Bdaily website visitors and being included in c. 75,000 sent emails over the course of the feature week.

Big Win:
One article in particular was viewed over 10,000 times!