The Objectives
- Generate signups to the Growth Hub launch event
- Raise awareness of the Growth Hub and its services
The Solution
- Display advertising across the North East bulletin
- Content marketing through featured articles
- Display advertising on the Bdaily homepage
- Email Marketing targeting a North East audience
- Event listing on the bulletin and site
The Results
- Generated business registrations to the launch event (this supported other marketing activity, which resulted in the event reaching full capacity)
- Generated additional traffic to the Growth Hub website
- Raised awareness of the Growth Hub and showcased the services on offer
