Go North East

Posted by David Haigh on

The Objectives

  • Promote new mobile application
  • Generate traffic to Go North East’s new website
  • Raise brand profile and awareness to a North East focused audience
  • Showcase company initiatives

The Solution

  • A series of marketing options targeting a North East audience, stretching across a twelve month project
  • Presence on the North East bulletin through display advertising with a bulletin advert and sponsorship logo
  • Display advertising on the North East region pages of the website
  • Content marketing through a series of featured articles

The Results

  • Prompted mobile application downloads
  • Generated additional traffic to the new Go North East website
  • Raised overall brand awareness and profile of Go North East and its services to the North East business community
  • Showcased services to commuters

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