The Objectives
- Promote new mobile application
- Generate traffic to Go North East’s new website
- Raise brand profile and awareness to a North East focused audience
- Showcase company initiatives
The Solution
- A series of marketing options targeting a North East audience, stretching across a twelve month project
- Presence on the North East bulletin through display advertising with a bulletin advert and sponsorship logo
- Display advertising on the North East region pages of the website
- Content marketing through a series of featured articles
The Results
- Prompted mobile application downloads
- Generated additional traffic to the new Go North East website
- Raised overall brand awareness and profile of Go North East and its services to the North East business community
- Showcased services to commuters
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