Posted by David Haigh on

The Objectives

  • Promote the DS model range to a regional audience
  • Raise brand profile and awareness across the North East
  • Generate enquiries to a dedicated area of the Citroen website

The Solution

  • Sponsorship of the North East Bulletin with company logo
  • Display advertising on the North East bulletin
  • Content marketing through featured articles

The Results

  • Raised overall brand awareness
  • Increased traffic to the Citroen website
  • Generated sales enquiries
  • Increased profile, highlighting their growth and recruitment news in the North East

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