The Objectives
- Promote the DS model range to a regional audience
- Raise brand profile and awareness across the North East
- Generate enquiries to a dedicated area of the Citroen website
The Solution
- Sponsorship of the North East Bulletin with company logo
- Display advertising on the North East bulletin
- Content marketing through featured articles
The Results
- Raised overall brand awareness
- Increased traffic to the Citroen website
- Generated sales enquiries
- Increased profile, highlighting their growth and recruitment news in the North East
