As we start a brand new year, there is no better time to start thinking about how you are going to take your digital marketing to the next level. Having a strong and consistent presence can make or break a marketing campaign, so making sure you are moving in the right direction is crucial for any business growth and development.
Here at Bdaily, we all we have ever know in content creation in a digital world, and with over 12 years of experience, we have seen the ever single do and don't of the digital marketing world play out in front of us. Here are some key areas of digital marketing you need to be targeting to maximise your strategy in 2022.
1. Email Marketing
Email is a fantastic place to start when it comes to digital marketing. Not only is it an effective way of reaching out to high numbers of customers in one simple action, but by landing in the inboxes of your audience, you are directly targeting them with your content. eShot and marketing emails are a great place to offer your audiences exclusive discounts and information, as it provides incentives to get your audience subscribing, and rewards those who are already signed up.
Consistency is key when it comes to reaping the rewards of email marketing. There are a number of companies who offer email automation support and services including Mailchimp, Campaign Monitor and SendGrid, all of which help you make the most out of your email marketing campaigns. Here at Bdaily, for example, we offer our clients a number of options when it comes to email marketing, including designing and sending one off eShots, setting up long term partnerships and providing advertising space in our popular daily emails - all of which help business' reach directly into the inboxes of our business communities both regionally and nationally
2. Content Marketing
In 2022, content is going to be king! Audiences are keen to learn and discover more about what your business has to offer, and content marketing can provide you with a number of ways to connect across online spaces.
Blogs are a great example of this. Packed full of backlinks, running your own blog can be fantastic when it comes to increasing your SEO, and as many search engines such as Google start to try out new ways of getting content to its users, it has never been more important to stay on top of your SEO game. Blogs are also a great way to connect with your audience. Authenticity is so important in marketing today, and a blog allows potential clients to learn all about what you company stands for as well as your products. Want to be seen as a leader in your sector? Bring people the information they are looking for! Interested in building a positive relationship with other brands? Shout them out in a blog post. It's a great way to help develop and nurture the connection with your audience effectively.
Content marketing doesn't just include blogs however - there's plenty of ways to get your content seen! Many news outlets such as Bdaily News, offer you the chance to produce exclusive sponsored articles that help you take advantage of their established audience, and link your business to their reputable brand in the long run, another great way to boost that all important SEO into the future
3. Social Media Marketing
What is digital marketing in 2022 without social media? Whether you are eagerly setting up your brand's new TikTok, or just getting starting with LinkedIn, social media is an ever evolving place perfect for building brand reputation, connecting with your audience, promoting your products and establishing long term relationships.
There is a number of ways your business can benefit from social media visibility. The biggest one being, it's a great way to connect with your audience. Conversation is social media's main aim, so by interacting with you audience here, you can open up a whole number of opportunities. Social media can be a place to reply to customers, share User Generated Content, listen to what is being said about you online - the list goes on. But most importantly, all of this interaction is ultimately promoting your business, and much like Content Marketing, social media is a way to make your brand authentic, and let your audience see your values in action daily. Here at Bdaily, we take our social media as serious as the rest of our digital marketing, and sharing clients content is always a top priority when it comes to reaching new audiences, and playing a role in developing their brand.
Social media can feel overwhelming,but there are a number of great resources out there to make it easier including
- Scheduling software such as
- Social media blogs including
- Online education classes from
4. Visual Marketing
Visuals are a vital element of getting your digital marketing content seen. Platforms such as LinkedIn and Twitter prioritise videos, images and GIFS over standard text, and many people are drawn to content with visuals over text only. Visuals also provide your business with an opportunity to really nail down your brand image across online spaces. From website adverts to social media posts, maintaining a good visual brand online help with building audience recognition instantly. So start looking at how this can be easily incorporated into your brand.
Need a head start? Bdaily include visual content in almost all of our marketing products, from website adverts, to video links in articles and social media sharing (and we love it when you send us over great visuals to round off your content!)
Overall, digital marketing's main aim for 2022 are visibility, connection and authenticity, all of which can be added in to long term favourite marketing options, to refresh them as we go into the new year
But most importantly, don't forget that the world of digital marketing is an ever growing and developing one. This means you must be flexible in order to succeed well into the future, which includes keeping an eye on what is trending and changing constantly.