5 Types of Content Marketing for Businesses

Posted by Bdaily Marketing on

Modern-day marketing needs to be clever. Consumers are no longer easily fooled by simple advertising, and often look to understand how and why a company presents itself in a certain way.

As businesses, we need to adapt to a more clued up audience, by considering how best we can present our business values to them, whilst also welcoming new clients. Content marketing can offer a great solution to this, by providing space for you to speak to your potential customers, without obvious and outdated marketing tactics.

Bdaily works right in amongst clients and businesses and we have seen how important content marketing can be when promoting your business online. We have worked with thousands of clients across several different industries to curate the perfect content marketing products with our B2B audience in mind. Today, we want to share with you some of the best ways you can incorporate content marketing into your online spaces, whether you are a small business starting out, or you are experienced in the field.

What is content marketing? 

Content marketing is a form of marketing whereby you plan, create and distribute valuable, informative or promotional content. This is aimed at the audience you are trying to target, with the idea that the values that you include in your content appeal to them in a way that encourages them to complete a buyer's journey with you. For example, an office space rental may look to write content on the benefits of a good office environment or tap into online trends or holidays which can be linked back to the space they rent out in a way that will attract the attention of potential clients. Unlike other forms of marketing, content marketing is less about direct advertising or promotion, and more about connecting your business to specific topics and values that your client base also subscribes to.

There are many ways you can include content marketing into your digital marketing strategy, no matter your business size. Here are 5 examples of how you could be using content marketing

Types of content marketing

News Articles

News articles are a great way to use content marketing to celebrate your business’ latest news. By producing an article (or sharing your PR information with news outlets) you can share your good news such as job appointments, business growth and the release of your latest products. If you are new to digital marketing, this can also be a fantastic way to introduce your business to a new audience, by targeting specific publications that cater to who you want to reach. 

 

North East BIC sponsored article in Bdaily News

One of the best ways to go about getting your business in the news is by working with a specific PR agency that will be able to help you reach your desired audience. This can be especially useful for a small business that may not have the time to dedicate to sending its content to news publications. Another way to do this is to make the news with a Featured Advertorial Article. This way, you can sponsor a specific article promoting your business that often allows for specific weblinks and promotional content of your choice. Bdaily, for example, offers our clients up to 5 promotional links per Featured Article, as well as placement in our email newsletter, on our website and across social media. Find out more here.

Blogging 

Despite its recent decline in popularity, blogging is still a great way to link your business back to relevant topics you wish to be associated with. Many businesses choose to incorporate blogging into their websites as a way of boosting Search Engine Optimisation (SEO), which links your business to relevant search terms and phrases helping you climb to a higher position in search results. This could be particularly beneficial if you are looking to target niche topics, as there is an easier chance of getting noticed. This is also a great way to position your brand as a leader in your respective sector. Blogs can be used to provide information and guides to your audience, giving your brand a sense of authority, which in turn is great for business.

Image of Bdaily Marketing Blog post '5 ways to improve your email marketing'

 

Blogs can be hosted in many different ways. As mentioned above, many companies choose to host their blog on their website (this is often part of the website builder they already use). However, blog sites such as Blogger or Medium can also be a great place to start.

There are many websites to consider looking at when thinking about starting a blog. Hubspot, for example, offers guides on how to create a blog post and set up a blog. Other well-known sites such as Hootsuite and Sprout Social offer examples of how you pull content together from your blog. Whatever your niche, there will be a blog already running that will have plenty of examples to help you get started - so before you kick your blog off, why not make a web search and do some research.

Case Studies

Often in marketing, the key is to present the ideals and image of your business in a specific way that will appeal to your target audience. Case studies, however, offer a more real-life example of what it is like to work with your company. If you are a B2B business, case studies from previous clients can be a great way to offer people an alternative view of your services, and an alternative voice to your work. As a company, this can be a great place to showcase the impact your work has in real life, not just in marketing material! This is also a great way to involve long term clients in your marketing. Simply ask previous clients or customers to provide you with a quote on what it was like to work with you, and then turn it into any number of content marketing options - from social posts to long-form website reads. 

 

Bdaily Case Study of Total Excellence Centre

 

Not worked with many clients yet? Why not bring together some example case studies that show how you would have worked on popular marketing campaigns you know of. This can still be a great way to promote your business by showcasing what clients could receive should they work for you.

Social Media 

Web 3.0 is just around the corner, so every single business needs to be working on its social media presence. As an absolute must when it comes to marketing in 2022, social media can be a simple but effective tool for building your brand persona online and keeping communication open between you and your client base. But social media is not simply a place for the odd post and response. Through a carefully planned social media content calendar, you can boost your business’ audience by taking part in social media holidays, trending topics, and running themes in your community, whilst staying relevant to your business values. Your business doesn’t need to be on a very social media platform, and by focusing on key ones for your business you can curate the perfect space to promote your brand and meet your audience. There are several blogs that offer social media content plans, and scheduling platforms can also be useful when planning content.

You may also wish to advertise and promote your business outside of just your accounts. Many businesses offer opportunities to collaborate on social media posts and campaigns, and most social media sites also offer paid advertising. Read more about this in our Partnership Marketing blog post here.

Videos and podcasts

Videos and podcast content are a great way to provide your audience with in-depth information and exploration of certain topics. This is less direct than other forms of content marketing, with its main aim to inform and entertain rather than promote, but this doesn't mean it isn't a great place to assist your marketing efforts. Instead, videos and podcasts help provide your business with a face and voice, allowing you to share your business’ values and ethos by creating a more personal connection. By creating in-depth conversations your business again presents itself as a thought leader in your sector and invites others to discuss a certain topic with you. This is also a great way to connect with others in the industry. Whether it's via interviews or guest appearances, by associating with other key players you are getting a ‘seal of approval from their business to you - boosting you into the eyes of clients.

Many hosting websites are free in 2022 - for example the likes of YouTube and Spotify, which give you the chance to connect with a wide audience. However, there are several niche places online should you want to reach a specific audience. Bdaily premium, for example, hosts specific podcast episodes that we know our audience of business leaders and influences will want to see. Think your content can make the cut? Email it to us at premium@bdaily.co.uk.

There we have it, Bdaily’s key content marketing solutions. We hope that these have been useful, and wish you the best of luck in taking your business marketing to the next level.

Want to see more of our marketing tips and tricks? Check out more of our blog posts here.

Need that extra hand when it comes to content marketing? Download our 2022 Media Pack today to see how we could help you boost your marketing, or check out our website at

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