Email is one of the most effective ways to market your business in 2022.
Did you know that on average 320 billion emails are sent every day!? As a business owner, this can be tricky to navigate when trying to stay up to date, produce appealing content and run your business.
Luckily, Bdaily knows all about email marketing, reaching 1000s of future clients every week. Here are three top tips to help you maximise your email marketing
Associate your brand with an authoritative name
Getting your business associated with respected names in your industry can be a game changer for your reputation! By working with these brands, audiences will see the collaboration as a 'seal of approval' from the known business to yours. One way of doing this is sponsoring and advertising alongside popular email newsletters in your industry. Many newsletter producers offer you the chance to be seen alongside their weekly or monthly emails, which can lead your business to land in brand new inboxes away from your own subscribers.
For example, each morning 1000s rely on Bdaily to provide them with the UK’s trending business news, both regionally and nationally. By sponsoring our email content, your brand is then associated with our trusted name. As a Bdaily sponsor, you can be seen alongside our top news stories each week with a Highlights Email Sponsorship, or become the face of business news in your region by sponsoring our Email News Bulletin.
Reading up on current trends and key themes
It can be tricky to know exactly what's trending right now in email marketing, especially as a small business. Staying on top of trends can help your marketing emails stand out from the crowd, and keep up with the fast flow of content our audiences go through. Following key marketing blogs can be a great way to have content delivered to you so you don't have to go looking for it. Businesses such as Litmus, Campaign Monitor and Hubspot provide useful, regular insights into email marketing, which can help you make the best decisions for your future campaigns.
Looking for some handy tips to help you create your best email marketing campaign to date? Our Email Marketing Blog Post offers you our guide to a successful email marketing strategy, from the basics to our key tips to make your emails an inbox hit.
We also have a number of email advertising guides designed especially to help you, our Bdaily clients. Read all about it here.
Connect with a new audience
There are audiences out there that are just perfect for your business, you just need to know where to look! Whether you are looking for advertising slots or curious about sharing your content, many digital marketing companies offer you the chance to reach out to their curated subscriber lists, directing your news, offers and products at the right audience, boosting leads and increasing sales.
Bdaily's email marketing audience, for example, is made up of engaged business leaders in your region, who are eager to see what you have to say. We offer you the chance to bring your content to our audience with a dedicated eShot designed to help you reach your true marketing options.
No matter how you want to use email to market your business, Bdaily are here to help you achieve your goals and more. Download our latest Media Pack for free today to see more of what we have to offer.